NEWS & MEDIA
Immotion Group plc sign exclusive free-roaming content deal with Survios14 June 2019
Immotion Group, the UK-based immersive virtual reality (“VR”) ‘Out of Home’ entertainment group, is pleased to announce an exclusive agreement with Survios, the MGM backed VR studio, for the installation of their hit VR experience, ‘Raw Data’ into Immotion’s new VR arena product.
The partnership with Survios, will see the launch of the Company’s new themed VR Arena, a four person free-roaming experience, exclusively featuring the global number one interactive VR game ‘Raw Data’. The Immotion VR Arena is 4m x 4m themed multi-player enclosure, allowing upto four players to participate in a fun interactive VR shooting experience.
Survios, backed by MGM, is a leading VR studio based in California, USA. It has signed an exclusive three-year deal with Immotion for the use of Survios’ multi-player experiences in Immotion’s new arena format.
Immotion will be able to sell, or partner with clients globally, excluding Asia, for the roll out of Survios experiences on Immotion’s VR Arena.
Survios recently completed a Series C funding round led by MGM Studios, bringing its funding to over $50m. As part of the deal, MGM Chairman and CEO, Gary Barber joined the board of Survios.
‘Raw Data’, an interactive science fiction-themed first-person shooter game has gained many accolades, including being the first consumer VR game to reach $1m in monthly sales. This exclusive deal sees Raw Data offered as a multi-player VR arena version for the very first time in the ‘out of home’ market.
Customers will be able to battle against each other in a virtual sci-fi world. This exciting game will be launched in partnership with a number of leading leisure operators in early July 2019.
Martin Higginson, Immotion Group CEO said: “I am thrilled to be partnering with such a great company as Survios. We have been working on our VR Arena for some months, and to have exclusivity on such an iconic game as ‘Raw Data’ is a major coup for Immotion, further underpinning our position as global leaders in the ‘out of home’ VR market.
We continue to focus on growing our partnership model with high footfall edutainment and leisure partners. We provide our partners with new exciting attractions that complement their offerings and generate valuable ancillary revenue for them, whilst building recurring revenues for Immotion. We believe this is a highly scalable model with global potential.
We look forward to announcing partnerships with major destinations for the launch of our VR Arena in the coming weeks.
Survios CEO, Seth Gerson said: “We’re teaming up with Immotion to bring ‘Raw Data Arena’ to a new level with this bespoke arena experience.
‘Raw Data’, an interactive science fiction-themed first-person shooter game has gained many accolades, including being the first consumer VR game to reach $1m in its first month of sales. This exclusive deal sees Raw Data offered as a multiplayer VR arena version for the very first time in the ‘out of home’ market.
Customers will be able to battle against each other in a virtual sci-fi world. This exciting game will be launched in partnership with a number of leading leisure operators in early July 2019″
For further information please visit www.immotion.co.uk, or contact:
|Immotion Group||Martin Higginson||Tel: +44 (0) 161 235 8505|
|WH Ireland Limited (Nomad and Joint Broker)||Adrian HaddenJessica Cave||Tel: +44 (0) 207 220 1666|
|Newgate Communications (Financial PR)||Elisabeth CowellRobin TozerTom Carnegie||Tel: +44 (0) 20 3757 6880Immotion@newgatecomms.com|
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