NEWS & MEDIA
VividQ collaborates with Arm to power holographic display on mobile17 September 2020
(“Sure Ventures” or the “Company”)
VividQ collaborates with Arm to power holographic display on mobile
Sure Ventures, a London listed venture capital fund which invests in early stage software companies in the rapidly growing technology areas of Augmented Reality (“AR”), Virtual Reality (“VR”) Internet of Things (“IoT”) and Artificial Intelligence (“AI”), is pleased to provide an update on its investment in VividQ, a deep technology software company focused on 3D holography; an investment Sure Ventures holds directly, and also indirectly as part of the investment portfolio of Sure Valley Ventures Fund (“SVV”).
On 15 September 2020, VividQ announced a collaboration with Arm, a world leading technology provider of silicon IP, to further enable the integration of holographic display into AR wearables and to make VividQ’s software compatible with mobile devices with Arm Mali Graphics Processing Units (“GPUs”).
Holographic display will enable realistic depth perception; considered to be one of the major opportunities for advancement in consumer AR. The natural depth of field in AR can be achieved with Computer-Generated Holography (“CGH”) powered by VividQ software, which is the method of creating holograms digitally. Each hologram is encoded with all the necessary information required to display a three-dimensional scene, with depth, to the viewer.
Sure Ventures has made a €7m commitment to SVV, representing an interest of 25.9% across the SVV investment portfolio and SVV also made a direct investment of £500,000 in VividQ, announced to the market in April 2019.
Gareth Burchell, director of Sure Ventures commented:
“This is excellent news for VividQ, Sure Valley Ventures and Sure Ventures shareholders. Our direct investment of £500k and the exposure we hold through Sure Ventures makes VividQ our largest holding. ARM are at major global player and this further endorses VividQs technology and acts as excellent validation of our view of holography and is place in the future of AR technology”.