Risk warning: The value of investments and derived income can fall. Investors may get back less than they invested.

Sure Ventures plc – investment in holographic tech start-up VividQ


Sure Ventures plc, a London listed venture capital fund which invests in early-stage software companies across a range of high-tech verticals including Augmented Reality (‘AR’) and Virtual Reality (‘VR’), Artificial Intelligence (‘AI’), and the Internet of Things (‘IoT’), is pleased to announce it has made a direct investment of £500,000 in VividQ Limited – a UK-based deep tech software company pioneering the application of holography in AR/VR and consumer electronics display.


  • VividQ is a deep tech start-up with world-leading expertise in 3D holography. The company developed patented software to enable commercial applications of holographic display in AR/VR headsets, smartglasses, automotive head-up displays, and consumer electronics.
  • VividQ was founded in February 2017 in Cambridge, UK. Technical co-founders include engineers, mathematicians and computer scientists from the University of Cambridge, Oxford, and St Andrews with expertise in digital holography.
  • VividQ established partnerships with chipmakers, display and hardware manufacturers in the US, Taiwan and Europe, to enable mass adoption of holographic display with their patented software for hologram generation.
  • The AR market is expected to grow from $11 to $61 billion between 2018 and 2023, with the VR market growing from $8 to $34 billion in the same period, at CAGRs of over 30%, according to Markets and Markets. At the same time, the global display market, valued at $115.60 billion in 2017, is projected to reach $206.29 billion by 2025, registering a CAGR of 7.4% from 2018 to 2025, according to Allied Market Research.
  • The investment will enable VividQ to accelerate the adoption of their hologram generating software. They aim to double their Cambridge and London-based teams to implement further developments to the software framework and complete ongoing customer projects, to productise devices using holographic display in 2020.

Sure Ventures CIO, Barry Downes, said, “We are delighted to invest directly in VividQ Limited. Darran and his team have the unique combination of the world-leading expertise and the pioneering,  proprietary software technology that is the missing piece needed for the mass adoption of holography, which will radically enhance and grow the AR and digital display industry.”

VividQ’s CEO, Darran Milne, said, “Sure Ventures have been great to work with, both for their professionalism and deep understanding of the companies they invest in and the technology behind them. They demonstrate the kind of vision and passion that the deep tech companies of today need to accelerate bringing truly disruptive solutions to market.”


Further Information

Founded in February 2017, VividQ is a deep-tech software company with world-leading expertise in 3D holography. With seed funding, VividQ has grown its Commercial and Technical teams in Cambridge and London, made a full release of their software framework, and secured partnerships with world-class customers including hardware and embedded systems manufacturers.

Holography has long been considered the ultimate display technology. The science fiction ideal of engineering and manipulating light to produce 3D projections appealed to the imagination of millions through franchises such as Star Wars or Star Trek. While physically possible, the tremendous computing requirements to create full-depth holographic display made it unreachable for commercial applications. Until now.

VividQ has developed solutions required for the mass adoption of holography in AR and consumer electronics. Its patented software framework allows for the real-time generation of holograms from 3D data, and projection on available micro-displays. Commercially viable holographic display solves a crucial problem of today’s AR/VR – the lack of depth perception, which disrupts the user’s sense of realism and results in eye-fatigue and nausea. Holography overcomes these issues and paves the way for immersive 3D without the need for glasses at all.

With technical co-founders leading their team out of Cambridge (UK), VividQ has benefited from the rich research environment of the University and its Centre for Advanced Photonics and Electronics. VividQ’s Commercial Team operates from London, as part of the rich entrepreneurial network of TechHub and Innovation Warehouse. The company has achieved wide recognition at international industry events including AWE, nVidia GTC, Photonics West, and Mobile World Congress.

Suir Valley Ventures IoT investee company Wia announce their first hardware product – The Dot One

Dublin, Ireland: Wia, an Internet of Things startup that helps developers and companies build electronics, announced their move into the consumer hardware space with their first product. The Dot One is designed as an entry level piece of kit for kids and makers who want to learn electronics and create their own inventions. The product is built on top of the Wia Cloud which is being used by developers in more than 100 countries and comes pre-configured for the platform out of the box.

Build with Blocks

As part of the launch, Wia are releasing their new Blocks programming interface which allows users to create the code required to control hardware without requiring any previous programming experience using a simple drag and drop user interface. This will be an exclusive feature for the Dot One.

Alexa, say “Hiya to Wia”

All Wia users will get access to their new integration with Amazon’s Alexa. This brings voice to not just the Dot One, but every developer and maker board on the market. Any device connected to the Wia Cloud will be accessible from the Echo range of products.

About the announcement, Conall Laverty Founder & CEO of Wia said, “This is a new chapter in the story of Wia as we work towards becoming an end-to-end electronics company. We’re super excited to be moving into the consumer hardware space and are looking forward to seeing the inventions that the budding makers of the future will create around our suite of products. Bringing speech recognition to the Wia Cloud was a natural move as we have seen a rapid rise in voice enabled interfaces over the past couple of years.“

The Dot One will retail for €24.95 with additional sensor modules ranging from €8.95 to €12.95. It is available for pre-order now from the Wia Store and will begin shipping early May 2019.

More about the Dot One is available at https://wia.io/dot-one

About Wia: Wia is an Internet of Things startup based in Dublin, Ireland. The company was founded by Conall Laverty who was listed on this years Forbes 30 Under 30 and has raised €1m in funding to date from Suir Valley Ventures, Enterprise Ireland and NDRC.