This information is provided by RNS, the news service of the London Stock Exchange.
Following the success of its existing virtual reality (“VR”) centres, Immotion Group Plc, the UK-based immersive VR ‘Out of Home’ entertainment business, is pleased to announce that it has opened an additional ImmotionVR Centre at intu St Davids, Cardiff, and that it will open a further three ImmotionVR Centres at intu Derby, intu Eldon Square, Newcastle and intu Uxbridge. When the new sites are open, Immotion will own and operate a total of seven outlets, in addition to the sites operated by concession partners.
Working in partnership with intu, which owns and manages many of the UK’s best and most popular shopping centres, Immotion Group is proud to continue the roll out of its successful ImmotionVR brand. Customers will be able to enjoy a broad range of experiences including Delta Zero which was launched in August 2018. Further experiences are due to launch later this year, including seasonal themed experiences for both Halloween and Christmas. They will be distributed to all outlets via the Group’s proprietary Content Management System.
Most of the outlets will be centre aisle attractions although Cardiff St David’s has opened as a shop and will feature, alongside the VR cinema pods and guns, the latest Immotion racing car simulators. Following its initial success, the Group’s existing outlet in the Manchester Arndale will be relocated to a more prominent site within the premises.
Martin Higginson, CEO of Immotion Group, said: “We are incredibly excited to be working with intu to expand our portfolio of ImmotionVR outlets across its impressive portfolio of some of the UK’s most popular shopping locations. Riding on the success of our existing VR centres, this roll out will positively impact our revenues. We look forward to bringing more high quality VR experience centres to more consumers across the UK, many of whom are trying VR for the first time, in the coming months.”
Roger Binks, Customer Experience Director at intu, said: “Virtual reality has such exciting potential within our portfolio of the some of the UK’s most popular shopping destinations where it could one day become as commonplace as stopping for a coffee with friends. intu centres are focused on creating these kinds of compelling experiences for our customers to enjoy and we’re excited to provide yet another new brand with a fantastic opportunity to flourish across the UK.”
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