Risk warning: The value of investments and derived income can fall. Investors may get back less than they invested.

One week on – Investors motion towards Immotion

There was much hype in the lead up to the much-anticipated IPO of Immotion Group, and now post their July 12 listing, there is still a buzz with their positive performance one week on. An oversubscribed placing prior to IPO gave promise to the company and reiterated the demand from the retail investor market for access to early stage companies in the flourishing tech sector.

The VR and AR market in recent years has seen exponential growth in gaming and retail space, and in more recent times, with training and education. However, it’s Immotion’s cutting edge fully immersive experiences that are redefining the classic gaming arcades and bringing people back out of their home, driving footfall to shopping centres and giving life back to family entertainment centres.

Whilst content is powering the global VR market, Immotion’s unique offering will be an integral part to the company’s success. With an experienced management team in place, it is evident that Immotion’s offering of a full-service business model ticks every box with manufacturing, content development and performance analysis all managed from one central source.

In addition, the four key channels to market allow multiple avenues for opportunity with sales, partnership, turnkey and commercial entertainment solutions available.

At the time of their IPO, Immotion announced a market cap of £23mil, however since their 12 July listing, the share price has skyrocketed by ~40% and now sits at 14p (as of 27 July 2018).

Within the UK, the virtual reality market is expected to grow at a faster rate than any other entertainment and media industry in EMEA, with PWC forecasting a value of £801mil by 2021. Ownership of dedicated VR headsets alone are set to hit 3 million at the same time, with an additional 12 million smartphone devices being utilised for VR experiences.

The future is bright for the Manchester based company, this week announcing a second instalment of their state of the art experience pods at Merlin Entertainments’ owned Legoland Discovery Centre in Manchester. The second such instalment after their initial debut at Legoland in Boston in early June.

Immotion have created The Great Lego Race, an experience that engages all the senses; combining sight, sound and motion. The virtual escape takes racers on an adventure across the Rocky Mountains, rolling rivers and hot lava, leading them to new discoveries.

From diving underwater, taking a mission in to space, riding a ghost train or exploring a dragon filled fantasy island, the immersive experiences offered by Immotion provide an experience for anyone at any age. With over 40 years’ experience in the team behind Immotion, the content is being continuously developed and utilising home-grown talent, driving innovation and technology within the UK.

Post IPO, Rob Wiegold from Shard Capital Stockbrokers commented, “The demand we saw in the IPO was significant and this to us highlights the appetite from both institutional and retail investors to get exposure to this fast moving sector. We are starting see the relationship between Immotion and Merlin develop and we would hope there are more deals like this on the horizon.”

For more information on Immotion Group, please contact Shard Capital Stockbrokers on 0207 186 9950 / scsb@shardcapital.com





Important Investment Information: The views above are published solely for information purposes and are not to be construed as a solicitation or an offer to buy or sell any securities, or related financial instruments. It does not constitute advice or a personal recommendation as defined by the Financial Conduct Authority (“FCA”) or take into account the particular investment objectives, financial situations or needs of individual investors. These views are based on public information and sources considered reliable. Past performance is not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments can fall as well as rise, therefore you could get back less than you invest. If you are unsure about the appropriateness of an investment for your circumstances please seek independent financial advice. Investors should form their own view on any proposed investment. This publication has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is considered a marketing communication. Figures correct as at 27 July 2018 unless otherwise stated. This publication is issued by Shard Capital Partners LLP, 20 Fenchurch Street, London, EC3M 3BY United Kingdom who are authorised and regulated by the Financial Conduct Authority.

Immotion Group PLC – Partnership with LEGOLAND Discovery Centre Manchester

Immotion Group Plc (“Immotion Group” or the “Group”), the UK-based immersive virtual reality (“VR”) ‘Out of Home’ entertainment business, is pleased to announce that it has partnered with Merlin Entertainments’ owned LEGOLAND®  Discovery Centre Manchester.

Immotion has provided the multi-sensory VR experience pod and the content for The Great Lego Race®. The attraction is the second of its kind in the world, with Immotion first installing the experience at LEGOLAND® Discovery Centre Boston, USA.

The exclusive 360-degree attraction, designed for guests six-years-old and above, engages all the senses, combining sight, sound and motion for the ultimate escape. Racers will enter the virtual world for two and half minutes, venturing across Rocky Mountains, rolling rivers and hot lava, with each experience leading to exciting new discoveries.

Martin Higginson, Executive Chairman of Immotion, said: “LEGOLAND® Discovery Centre in Manchester is part of a massively popular worldwide brand, and we are excited about delivering this specially created VR experience in the UK, after successfully launching it with them in the US. 

“It demonstrates the kind of high-quality bespoke VR experiences we can develop on behalf of our partners.

“We are proud of the immersive technology behind the pod and we believe it will boost the great family fun already on offer. This is one of Immotion’s highest-profile VR experiences so far and shows that out-of-home VR is increasingly becoming a major part of the worldwide attractions and experiences industry.”

Jenn McDonough, General Manager, Manchester Cluster, Merlin Entertainments, said: “We’re thrilled to be the first location in the UK to offer this amazing experience. We were the first LEGOLAND® Discovery Centre in the UK, and remain the largest, so it is fitting that we are spearheading this entirely new concept. It’s incredibly exciting to be a part of, and I’m certain our Lego fans are going to love it!”



Immotion Group

Martin Higginson

Tel: +44 (0) 161 235 8505

WH Ireland Limited (Nomad and Joint Broker)

Adrian Hadden

Jessica Cave

Tel: +44 (0) 207 220 1666

Shard Capital Partners LLP (Joint Broker)

Damon Heath

Erik Woolgar

Tel: +44 (0) 20 7186 9900

Redleaf Communications (Financial PR)

Elisabeth Cowell

Robin Tozer

Ian Silvera

Tel: +44 (0) 20 3757 6880



Media Contacts for LEGOLAND® Discovery Centre Manchester:

Rule 5

Sophie Charlesworth


Lizzie Parr

0161 660 3701


About Immotion Group

Immotion Group, co-founded by Martin Higginson and David Marks in 2017, generates revenues through the delivery of high quality “state of the art” VR experiences, combined with cutting edge motion platforms to consumers at an affordable price point through a range of routes:

·     Sales – sale of VR Motion Platforms to Leisure and Entertainment operators provide the opportunity for the operator to drive substantial ancillary revenues

·     Concession partners – currently installed at Merlin Entertainments’ LEGOLAND® Discovery Centre in Boston, USA and Genting Resorts World in Birmingham, with further sites under agreement – this channel provides an opportunity for its partners to earn ancillary revenues, as well as providing an exciting additional attraction to their facilities

·     Owned and franchised outlets, trading as Immotion VR, located in high footfall shopping centres – first retail store in Bristol (opened in December) has seen growing revenues, and has enjoyed 100% 5* reviews on TripAdvisor



MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season). 

Among Merlin’s attractions are – SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.


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