Risk warning: The value of investments and derived income can fall. Investors may get back less than they invested.

One week on – Investors motion towards Immotion

There was much hype in the lead up to the much-anticipated IPO of Immotion Group, and now post their July 12 listing, there is still a buzz with their positive performance one week on. An oversubscribed placing prior to IPO gave promise to the company and reiterated the demand from the retail investor market for access to early stage companies in the flourishing tech sector.

The VR and AR market in recent years has seen exponential growth in gaming and retail space, and in more recent times, with training and education. However, it’s Immotion’s cutting edge fully immersive experiences that are redefining the classic gaming arcades and bringing people back out of their home, driving footfall to shopping centres and giving life back to family entertainment centres.

Whilst content is powering the global VR market, Immotion’s unique offering will be an integral part to the company’s success. With an experienced management team in place, it is evident that Immotion’s offering of a full-service business model ticks every box with manufacturing, content development and performance analysis all managed from one central source.

In addition, the four key channels to market allow multiple avenues for opportunity with sales, partnership, turnkey and commercial entertainment solutions available.

At the time of their IPO, Immotion announced a market cap of £23mil, however since their 12 July listing, the share price has skyrocketed by ~40% and now sits at 14p (as of 27 July 2018).

Within the UK, the virtual reality market is expected to grow at a faster rate than any other entertainment and media industry in EMEA, with PWC forecasting a value of £801mil by 2021. Ownership of dedicated VR headsets alone are set to hit 3 million at the same time, with an additional 12 million smartphone devices being utilised for VR experiences.

The future is bright for the Manchester based company, this week announcing a second instalment of their state of the art experience pods at Merlin Entertainments’ owned Legoland Discovery Centre in Manchester. The second such instalment after their initial debut at Legoland in Boston in early June.

Immotion have created The Great Lego Race, an experience that engages all the senses; combining sight, sound and motion. The virtual escape takes racers on an adventure across the Rocky Mountains, rolling rivers and hot lava, leading them to new discoveries.

From diving underwater, taking a mission in to space, riding a ghost train or exploring a dragon filled fantasy island, the immersive experiences offered by Immotion provide an experience for anyone at any age. With over 40 years’ experience in the team behind Immotion, the content is being continuously developed and utilising home-grown talent, driving innovation and technology within the UK.

Post IPO, Rob Wiegold from Shard Capital Stockbrokers commented, “The demand we saw in the IPO was significant and this to us highlights the appetite from both institutional and retail investors to get exposure to this fast moving sector. We are starting see the relationship between Immotion and Merlin develop and we would hope there are more deals like this on the horizon.”

For more information on Immotion Group, please contact Shard Capital Stockbrokers on 0207 186 9950 / scsb@shardcapital.com





Important Investment Information: The views above are published solely for information purposes and are not to be construed as a solicitation or an offer to buy or sell any securities, or related financial instruments. It does not constitute advice or a personal recommendation as defined by the Financial Conduct Authority (“FCA”) or take into account the particular investment objectives, financial situations or needs of individual investors. These views are based on public information and sources considered reliable. Past performance is not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments can fall as well as rise, therefore you could get back less than you invest. If you are unsure about the appropriateness of an investment for your circumstances please seek independent financial advice. Investors should form their own view on any proposed investment. This publication has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is considered a marketing communication. Figures correct as at 27 July 2018 unless otherwise stated. This publication is issued by Shard Capital Partners LLP, 20 Fenchurch Street, London, EC3M 3BY United Kingdom who are authorised and regulated by the Financial Conduct Authority.

Ready, set, mass adoption? Virtual Reality full steam ahead

In today’s world, Virtual Reality is something you can’t escape. For a long time, we siloed experiences such as VR to gaming, however now everyday people are engaging with VR in their everyday lives. In gaming, travel, real estate and healthcare we are seeing the introduction and revolutionising of VR technologies and before too long, we can expect to see mass adoption.


Last week leading Virtual Reality game developer Immotion Group received an additional £500,000 in investment from Venture Capital fund Sure Ventures. Immotion create superior out of home immersive VR experiences and will use the £500,000 funds raised to fast-track the roll-out of its product worldwide and create new content. Immotion Group will next month open their first VR gaming arcade just outside of London.

This week, the momentum for VR continues to strive forward with £20mil in fundraising by EVR Holdings. EVR are one of the leading creators in virtual reality content and the holding company of Melody VR. Melody VR officially launched this week at Facebook’s F8 conference and gives users an immersive music experience, allowing fans to watch performances on their VR headsets with content created from previous live performances, sold-out concerts, festivals and special events. Singer Adele is even said to have invested in the company and EVR has already secured partnerships within the industry with Warner Music, Sony Music and Universal Music.

EVR has already raised £70mil to date and the additional funding will be used to further their global expansion outside of the UK and the US. Speaking about the placing, Anthony Matchett, Executive Chairman and CEO of EVR said, “As we move forward, we are confident that a global roll-out of the Melody VR platform will not only serve to supplement and increase the company’s potential revenue generation capabilities but will also serve to increase content consumption, brand awareness and IP value overall.”  EVR is also set to explore additional immersive technologies outside of VR, such as interactive advertising and augmented reality.

In a further nod to VR, earlier this week UK based VR Education’s multi award winning educational experience Apollo 11 was announced as part of the launch collection of the new Oculus Go; the Facebook owned VR headset.  The all new design with built in speakers, optimised graphics and overall superior quality of the Oculus Go, in addition to its attractive £199 RRP is set to accelerate the introduction of immersive VR experiences into homes and lives of people around the world.

Gareth Burchell, Head of Stockbroking at Shard Capital and appointed broker for VR Education commented, “This week’s announcement is amazing recognition to the superior educational experiences VR Education are creating and introducing at all levels.”

The VR Education Apollo 11 announcement reacted very well on the day with the share price hitting a high of 18.9p (Tuesday 2 May) and closing 35% up on the day. VR Education has a market cap of £28mil after its March 12 (2018) listing on the LSE.


For more information on Shard Capital or Sure Ventures, please contact us.

Sure Ventures plc – Quarterly New Asset Value per Share

Sure Ventures Plc (the “Company”) is pleased to provide its first quarterly Net Asset Value (“NAV”) since being admitted to trading on the Specialist Funds Segment of the Main Market of the London Stock Exchange on 19 January 2018.

As at 31 March 2018, the Company’s unaudited, estimated NAV per share was £0.9212. Total Net Assets were £3,049,160.

This is inclusive of all brokerage fees and formation costs of the Company and equalisation payments to and unrealised gain on investment from Suir Valley Venture Fund, a sub-fund of Suir Valley Funds ICAV.

This NAV has been calculated by Apex Fund Services (Ireland) Ltd


For further information please contact:

Apex Fund Services (Ireland) Ltd.

Anne-Marie Quinn-Sweeney / Lisa Cronin
+353 21 463 3366

Shard Capital AIFM LLP

Andrew Green / Toby Raincock

020 7186 9914 / 020 7186 9910


Important Notice

This announcement does not constitute or form part of, and should not be considered as, any offer for the sale or subscription of, or solicitation of any offer to buy or subscribe for, any shares in the Company or securities in any other entity, in any jurisdiction, including without limitation the United States, nor shall it, or any part of it, or the fact of its distribution, form the basis of, or be relied on in connection with, any contract or investment decision whatsoever, in any jurisdiction. The announcement does not constitute a recommendation regarding any securities.

This information is provided by RNS
The company news service from the London Stock Exchange